Theory

Located in Uptown Dallas, Theory is an exclusive nightlife hot spot with entrance lines stretching around the block every Friday, Saturday, and Sunday night. The objective was to create a trendy upscale atmosphere that would appeal to celebrities, professional athletes, and the Dallas elite. This nightclub destination continues to thrive and offer an unforgettable experience.

This project incorporated a full spectrum of creative work including: branding, brand identity, billboard design, print advertising, menu design, social media content, digital marketing, architectural photography, promotional photography, signage, flyers, invites, business cards, and more.

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┬ę2020 Cal Knapp